About Micellar Water Australia
We are a team of skincare enthusiasts dedicated to helping Australians achieve healthier, happier skin through education and expert guidance.
Our Story
Micellar Water Australia was born from a simple frustration: finding reliable, Australia-specific skincare information online was nearly impossible. Too many websites pushed products without understanding what Australian skin truly needs—from dealing with our intense UV exposure to navigating the dry outback climate or humid coastal conditions.
Our founding team came together in Sydney in 2024, united by a shared passion for skincare and a belief that everyone deserves access to clear, science-backed skincare education. We had all experienced the frustration of wasting money on products that did not work for us, following advice that led to irritation, or feeling overwhelmed by the sheer number of options available.
What started as a focus on micellar water—the gentle, effective cleanser that had transformed our own routines—quickly expanded into a comprehensive skincare resource. We discovered that our readers wanted to understand not just which products to buy, but how skincare actually works. Why does double cleansing matter? What makes sensitive skin different? How should your routine change with the seasons?
đź’ˇ Our Philosophy
We believe that the best skincare routine is one you will actually follow. That means finding products that work for your skin, your budget, and your lifestyle—not blindly following complicated multi-step routines that promise miracles.
Today, our team includes skincare editors, beauty contributors, and even a dermatology specialist who reviews our content for accuracy. Every article we publish goes through a rigorous editing process to ensure it meets our standards for clarity, accuracy, and practical usefulness.
We test products ourselves—not in a lab, but in real Australian conditions. We have trialled micellar waters at the beach, in the gym, during Sydney summers, and Melbourne winters. We know firsthand which products live up to their claims and which fall short.
Our commitment extends beyond just providing information. We actively engage with our community, answering questions and listening to feedback. When readers tell us they want to understand ingredients better, we write ingredient guides. When they ask about sensitive skin, we create specialised content for reactive skin types. This site is built for you, shaped by your needs.
Whether you are a skincare beginner just learning about cleansing or an experienced enthusiast looking to optimise your routine, we are here to help. We do not believe in gatekeeping knowledge or making skincare seem more complicated than it needs to be. Our goal is simple: help you understand your skin and give it exactly what it needs.
What We Stand For
Science First
Every claim we make is backed by dermatological research. We separate skincare facts from marketing fiction.
Honest Reviews
We share genuine experiences with products—the good and the bad. Our readers trust us because we tell the truth.
Australian Focus
Content created specifically for Australian conditions—our unique UV levels, climate challenges, and product availability.
Meet Our Team
The passionate people behind your favourite skincare guides.
Sarah Mitchell
Skincare Editor
With over a decade of experience in beauty journalism, Sarah leads our content strategy and ensures every guide meets our high editorial standards.
Dr. Rachel Wong
Skincare Specialist
Rachel brings her clinical background in dermatology to our team, reviewing our content for scientific accuracy and providing expert insights.
Emma Chen
Beauty Contributor
Emma combines her passion for clean beauty with practical testing experience, helping readers navigate the overwhelming world of skincare products.
Ready to Transform Your Skincare?
Explore our guides and discover the perfect routine for your skin type.